The Asia-Pacific Region is the global leader in e-commerce sales, and China alone accounts for over half of global e-commerce revenues in 2019. No one is more aware of this global trend than Sally Chue, whose Soul Marketing Group, an e-commerce marketing firm she co-founded seven years ago, has served 1,000 clients over the past seven years, and is now working with major e-commerce platforms such as Taobao/TMall and JD.com. She has won numerous awards, including the GBA Outstanding Women Entrepreneur Award, the Innovative Entrepreneurship Award, and the Hong Kong Professional Elite Ladies Selection Award.
While studying at The Chinese University of Hong Kong, Sally, a Chinese Language and Literature major, worked as a marketing intern in a major electrical appliances company one summer holiday – this was how she discovered her passion for marketing and sales.
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