11 Apr 2019
Instructor: Dr Ng Ka Yi
Date: 11 April 2019
Time: 11:30am-1:00pm
Venue: HTB_B6
Language: Cantonese
Introduction:
This workshop will discuss copywriting skills and strategies from the business point of view. Through examples from various media, students will explore the principles, processes and specific language features of copywriting. Mastering basic skills of commercial writing will help students to express their views and deliver their message effectively and prepare them for future career in the related field.
